We want our customers to be able to help themselves
When does it make sense?
- Customers call or email about the same things over and over.
- You lose repeat orders because customers cannot order when it suits them.
- Your salespeople spend time on orders that ought to run by themselves.
What it is about
The customer would rather sort it out herself, at nine in the evening
A customer portal is one place behind a login where the customer sees their own price, your stock and their own orders. Self-service means the customer can do all of it without asking one of your people.
- Why customers want it
The customer now handles in the evening what used to take a phone call in office hours. She waits for nobody who has gone home, and she sees her own agreement instead of a general price list.
- What it solves at your end
The same questions about price, order and status stop filling the phone. Your salespeople get time for the sales that need a salesperson: confirming the decision the customer is about to make.
- When it is not the answer
If the price is negotiated case by case, it is the quoting process that has to be sorted first. And if your largest customers order through their own procurement system, a connection to it is worth more than a portal they never log in to.
The portal builds on what you already have. Prices, stock and orders come from your existing systems, so you do not end up with one more place someone has to remember to update. If you cannot trust the figures there, the portal simply shows the customer the error.
The portal is not the hard part
The hard part is getting customers to use it instead of picking up the phone.
A safe way in
How we start, without you committing to anything big
- Step 1
Clarification meeting
A short conversation about the idea, and what we make of it at first glance. Free, and it commits you to nothing.
Read about the clarification meeting - Step 2
Digital pre-project
We map what your customers actually call about, and what they would rather handle themselves. You get a concrete proposal with the numbers behind it, and if the idea does not hold, we say so. A fixed price, offset against the first stage if you build on within 90 days.
Read about the digital pre-project - Step 3
Development in stages
We build in stages at a fixed price and take what pays for itself fastest first. After that, operation and support from people who know the solution.
Read about development in stages
You can stop after each step, without the effort being wasted.
See the whole collaboration, all five stepsWhat it usually consists of
We settle the exact scope together
What yours has to do is something we work out in the pre-project. An idea like this one usually contains some of the following.
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Their own prices
A login where the customer sees their own range and their own agreed prices, not a generic price list.
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Reordering and status
The customer orders again and follows the delivery, at nine in the evening as well.
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Documents in one place
Invoices, cases and attachments in one place, so nobody has to dig through an email thread.
And what we do not do: We do not build a portal before we know what your customers would use it for. If you have a few large customers who would rather talk to a salesperson, the portal costs more than it saves, and we will say so.
A concrete example
This is what it looks like once it is built

Bygma Proff app: engagement and personal service
Run the numbers
One question you can put a number on right now
Frequently asked questions
Should we build an app or a web portal?
Can the portal build on the systems we have?
What does it cost, and how do we get started?
How long before we feel an effect?
What if it does not work, can we stop along the way?
Do we own the code and our data afterwards?
You are a smaller agency. Do you fit a company our size?
Other ideas
Take inspiration from the others
These ideas come up most often in the same conversations. Sometimes it turns out that one of them is what solves the problem.
- We want to build an app An app can be the right answer. Sometimes it is more than you need. We work that out with you before you invest. See how we approach it
- We want to digitise a workflow A manual process that eats time and produces errors can often become something the system handles on its own. See how we approach it
- We want to build an internal system When spreadsheets and workarounds no longer stretch, a system built for you can hold it all in one place. See how we approach it
We help with many kinds of ideas, from a single workflow to a whole digital product.
See all the ideasNext step
Do you want to be sure it is the right solution before you invest?
Read about the digital pre-projectShould your customers be able to serve themselves?
- A reply from one of us by the next business day.
- A no-obligation review of your situation.
- Clarity on which options are relevant to you.
- A concrete plan, if you choose to go ahead.