Bygma Proff app: engagement and personal service
Coignite has developed the Bygma Pro app in close collaboration with Bygma Gruppen, as a tailor-made tool for their professional customers. The app offers easy access to products, orders and essential tools directly from mobile, providing a more personalized and engaging customer experience. This digital solution strengthens Bygma's position as a leading supplier of building materials by creating proximity to their customers and offering services at their fingertips.
The challenge
Bygma Gruppen already had a customer portal on their website, where customers could log in to access products, orders and invoice information. But there was a lack of a personalized and flexible solution that could give customers easier and more mobile access to these features. Bygma wanted to be closer to their professional clients, offer a more personalized service and be accessible to them at their fingertips — via their smartphone.
The solution
To meet Bygma's needs, Coignite developed Bygma Pro App — a mobile application that gives Bygma's professional customers direct access to the tools and information they need when they need it.
- Personal Dashboard: The app provides users with a customised dashboard with quick access to orders, products, prices and invoices. It makes it easy for customers to find and order building materials and keep track of their orders.
- Webshop integration: Through the app, customers can easily access Bygma's webshop and order materials directly from their mobile phones. This ensures a fast and flexible ordering process suitable for busy artisan workdays.
- Order Summary: Customers have access to a detailed overview of both current and past orders, so they can track their deliveries and invoicing without having to log in via a computer.
- Push notifications (future feature): Coignite plans to integrate push notifications so customers can receive real-time updates on quotes, order status and other important notifications directly on their phone.
- Offline functionality (future feature): The app will be expanded with offline functionality so customers can access important information and place orders even when they are without an internet connection.
Results
Bygma Pro App has provided Bygma's professional customers with a flexible and personalized digital solution that has improved their daily work processes and created closer relationships with Bygma.
- Improved customer experience: Customers can now quickly access products, orders and invoices directly from the app without having to log in via a computer. This has made it easier for them to manage their business and save time.
- Increased engagement: The personal service and the ability to have Bygma at your fingertips have created greater engagement among the professional customers, which has strengthened customer relationships.
- Effective order processing: Integration with Bygma's webshop and real-time access to product catalogue and orders has increased customers' self-service capabilities, which has reduced the need for support.
- Less administration: Bygma can now manage customer data and orders more efficiently via the app's integration with their existing systems, which has eased the internal workload.
Fact:
- More than 1000 daily active users of the Bygma Pro app
- Fully integrated with Bygma's webshop and M3 ERP-system
- 100% uptime since launch
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