Idea · Digital product

We want to take something new to market

Q: Can you help even if the idea is not fully thought through?

Yes. That is often where we help most. In a digital pre-project we ask the questions that shape the idea, and build a prototype so you can see it before you decide.

Q: What if the prototype shows the idea does not hold?

Then you have saved a large budget by finding out cheaply. A pre-project is worth just as much when it saves you from the wrong thing as when it sends you on.

Q: What does it cost, and how do we get started?

You start with a half-hour conversation where we narrow the problem down. If it needs to be worked through properly, we run a digital pre-project: two to three weeks at a fixed price, excluding VAT. You know the price before anything is set in motion, and it is offset against the first stage if you build on with us within 90 days.

Q: How long before we feel an effect?

The pre-project itself takes two to three weeks and gives you a basis for the decision right away. If we build something, it happens in stages, so you often see the first effect within weeks rather than months. We take what weighs most first, so the gain arrives early.

Q: What if it does not work, can we stop along the way?

You can stop after each step. Because we build in stages, you are never left with half a huge project, but with something usable that works on its own. If a pilot shows the gain is not there, we say so, and then you have not spent a large budget finding out.

Q: Do we own the code and our data afterwards?

You own the solution we build for you, and the data it runs on. If we use our own reusable modules to keep the price down, you get the right to use them, and we say clearly what is what. We document the work so your own team or another supplier can carry it on.

Q: You are a smaller agency. Do you fit a company our size?

We work both with large organisations such as Bygma and Nykredit and with smaller companies where one solution moves a lot. We document what we build, so it can be handed over and run on without us. If we get busy, we say so rather than promising a timeline we cannot keep.

An idea for something new you want to sell or offer digitally. We help you find out whether it holds up before you build it.

When does it make sense?

You have an idea, but you are not sure the market wants it.
You want to test with real users before investing properly.
You want something concrete to show a board or an investor.

What it is about

The idea still lives only inside your own walls

A digital product is something other people have to use and pay for: a service, a platform or a tool alongside what you already do. The technology rarely decides whether it works. The answer to who pays, and why, does.

Why anyone pays for it
A product gets bought because it removes work the buyer pays for in time today, not because it is new. The first people to say yes usually do so because they have already tried to solve it themselves.
What you get to sell
You get something to sell that can take on more customers without you hiring one more for each. But if nobody owns the product after launch, it quietly withers.
When the idea belongs in-house
If the idea is really a tool for your own operation, you get more for the money by building it for yourselves. And if you have only asked customers whether they like the sound of it, you still do not know: you know when somebody has paid.

A prototype is not a thin version of the finished product. It is the one question you are most unsure about, made concrete enough that a stranger can answer it by using it.

Try it on somebody first

A digital product only becomes real once somebody outside the company has used it.

A safe way in

How we start, without you committing to anything big

Step 1
Clarification meeting

A short conversation about the idea, and what we make of it at first glance. Free, and it commits you to nothing.
Read about the clarification meeting
Step 2
Digital pre-project

We shape the idea, ask the questions that decide it, and build a prototype. You get a concrete proposal with the numbers behind it, and if the idea does not hold, we say so. A fixed price, offset against the first stage if you build on within 90 days.
Read about the digital pre-project
Step 3
Development in stages

We build in stages at a fixed price and take what pays for itself fastest first. After that, operation and support from people who know the solution.
Read about development in stages

You can stop after each step, without the effort being wasted.

See the whole collaboration, all five steps

What it usually consists of

We settle the exact scope together

What yours has to do is something we work out in the pre-project. An idea like this one usually contains some of the following.

A prototype you can show

Clickable or working, so the idea can be tried on real users.
A plan for the first version

The smallest thing that proves the value, rather than everything at once.
The road on from there

How the prototype becomes something customers can use and pay for.

A concrete example

This is what it looks like once it is built

App platform lifts sales and loyalty in the auto industry

We built the platform behind their customer apps under the customers’ own brands, where no off-the-shelf product existed.

Read the case

Run the numbers

Two questions you can put a number on right now

Frequently asked questions

Can you help even if the idea is not fully thought through?

What if the prototype shows the idea does not hold?

What does it cost, and how do we get started?

How long before we feel an effect?

What if it does not work, can we stop along the way?

Do we own the code and our data afterwards?

You are a smaller agency. Do you fit a company our size?

Other ideas

Take inspiration from the others

These ideas come up most often in the same conversations. Sometimes it turns out that one of them is what solves the problem.

We help with many kinds of ideas, from a single workflow to a whole digital product.

See all the ideas

Next step

Do you want to be sure it is the right solution before you invest?

Read about the digital pre-project

Do you have an idea we should try out?

A no-obligation meeting where we look at your idea together. You leave with a clear picture of the next step.

A reply from one of us by the next business day.
A no-obligation review of your situation.
Clarity on which options are relevant to you.
A concrete plan, if you choose to go ahead.