Does the idea hold up when you run the numbers?

To get from a feeling to something you can talk about. It is indicative and meant to give you somewhere to start: what it costs to try, when the money turns, and what a first version may cost. Take it as input to the conversation you have to have internally anyway, before anyone draws anything.

We built it because the question of where the money comes from is the one that decides whether a project becomes a good partnership. That is why the calculation is out in the open, and why the tool also says no.

It depends on four things: what a customer pays a month, how many arrive, what it costs to reach them, and how many drop away again. So there is no single figure that fits everyone. But it takes ten minutes to work out for your own idea, and that is what this calculator does.

The rule of thumb in a subscription business, often called SaaS, is that what a customer pays over their whole lifetime should be several times what it cost to win them. If it is not, the hole grows the more customers you get. The calculator shows both when the money turns (break-even) and what has to sit in the account until then.

The calculator is indicative, and the numbers you enter are the ones carrying it. On top of them sit three international market figures for subscription businesses: how quickly customers arrive, how long it takes before the first invoice can go out, and how many drop away each month. They sit as sliders at the bottom of the fields, pre-filled for the customer type you chose, so you can correct them if you know your market better than an average.

Churn moves the most. The customer lifetime value is the price divided by the churn, so churn twice as high as assumed halves the value of every customer. If you sell on annual contracts, you are probably better placed than the starting value says.

Try running it again with cautious estimates. If the conclusion still holds, the decision is robust. That is a better test than getting it right on the first attempt.

No. The budget is something you set yourself, and not one of our prices appears in the tool. That is deliberate: if we anchor on our own hourly rate, the conversation becomes a price discussion before it gets to be a value discussion.

The tool answers what your business can carry, not what we charge. What a first version actually costs with us depends on what it has to do, and we work that out together. The digital pre-project is where it gets concrete, and it has a fixed price you know in advance.

Not as it stands. The calculator rests on a customer paying throughout the relationship, and on some of them dropping away each month. If you sell once with no recurring payment, there is neither churn nor lifetime value, and half the estimate falls silent.

We would rather say that outright than show you a figure that does not apply. If you have that kind of idea, write to us and let us run the numbers together. Then we also learn whether the tool needs to do more.

Then it is the wrong calculator, and you should not spend twenty minutes finding that out. A customer portal or an internal system has no paying customers to work on. The value sits in the hours that disappear, and in the mistakes that stop being made.

Is the problem big enough? works on exactly that: how many tasks a week, how long they take, and what can be invested if a solution takes over part of them.

Because two ideas with the same revenue can be completely different businesses, depending on whether a customer costs 500 or 15,000 DKK to reach.

If you sell through your network or in meetings, it still costs money. It is just your own time. Count at least half a day of salary per customer you have to talk to yourself, and add advertising, materials and proposals on top. If in doubt, set it too high: if the numbers hold anyway, the decision is easy.

Because a solution is not finished when it has been built. It has to be watched, it has to be updated, small things have to be corrected, and everyday life brings changes that someone has to make. That work does not stop because the first version has been delivered.

The starting value follows our own rule of thumb of around 20 per cent a year of what the solution cost to build. It is a starting point, not a price: we build bespoke solutions, so the right figure only appears once the solution has been shaped. Your own time for sales and support is not in the figure, and it is usually the largest item.

Because it is usually the right answer, and because it is cheaper to hear it here than in month fourteen. Only one of the eight outcomes says "build now". That is not pessimism, it is sequence: validate first, build afterwards.

A project that does not pay off also becomes a poor partnership. The pressure grows, the patience falls, and nobody ends up happy with what comes out of it. If the numbers do not add up, we would rather say so before we start than halfway through.

A discovery call is free and without obligation, and you get our honest view of the numbers, including when that view is that you should wait. If it needs digging into, the next step is a digital pre-project at a fixed price excluding VAT, and you know that price before anything is set in motion.

If you build on with us within 90 days, the pre-project is offset against the first stage. The terms are in writing before you say yes, so the investigation is a safe first step and not an extra cost on top of the project.