Every customer of ours has their own prices and agreements
Sound familiar?
- The customer calls to find out what the product costs them
- Agreements sit in systems the customer cannot see
- One salesperson knows the agreement, the rest have to ask
What this is about
The price exists, but the customer has to ring for it
Customer-specific pricing means the customer sees her own net price, taken straight from the system where it is already calculated. Today the agreement sits in a system the customer cannot see, so she has to ring for a figure that already exists.
- Why a person has to step in
The price depends on the agreement, the quantity and sometimes the geography, and the rules live inside the ERP. The customer can see neither, so the lookup becomes a job for a salesperson.
- What the lookup costs
Every lookup costs a salesperson time she could have spent selling. Often only one person in the company knows the agreement well enough to answer without checking.
- When the rule does not exist yet
The price is in practice set case by case by somebody. Then the rule does not exist yet, and it cannot be shown either, until you agree on it internally.
The pricing logic stays in the ERP, and a layer on top of it shows the customer exactly the figure the salesperson would have looked up.
Seen from the customer’s side
Your customers cannot see your systems. They can only feel how long it takes.
The safe route
How we start, without you committing to anything big
- Step 1
Clarification meeting
A short conversation about where there is most to gain, and what it is worth. Free and without obligation.
- Step 2
Digital pre-project
We map out where your agreed prices live, and what it takes to show the right price to the right customer. You get a concrete recommendation with numbers behind it, and if it does not pay off, we say so. A fixed price that is offset against the first stage if you build on within 90 days.
- Step 3
Development in stages
We build in stages at a fixed price and take whatever pays for itself fastest first. After that, operation and support from the people who know the solution.
You can stop after each step without the effort being wasted.
What the solution usually consists of
We decide exactly what is needed together
Exactly what it takes, we work out together in the pre-project. A challenge like this one we usually solve with one or more of these approaches.
- Digital advice Strategic use of technology and support for your processes, so you get overview, control and better insight into your own data. It is part of most projects.
- Self-service Giving customers or colleagues a portal or app where they find answers and act for themselves.
- Integration Connecting your systems so they share data instead of being keyed in separately.
Ready to talk to us?
Contact usA concrete example
This is what it looks like once it is solved

Bygma Proff app: engagement and personal service
Frequently asked questions
Do we have to move our pricing logic out of the ERP to do this?
Our prices depend on quantity, agreement and geography. Can that even be shown?
Do we dare show prices online when competitors can see them?
What about the customers who have no agreement?
What does it cost, and how do we get started?
How long before we feel an effect?
What if it does not work, can we stop along the way?
Do we own the code and our data afterwards?
You are a smaller agency, do you fit our size?
Related challenges
These often go together
Solve one and these tend to turn up alongside it. See how we approach them.
- Data & overview Our systems do not talk to each other Double work and manual keying eat hours every week, and the errors that slip through are ones you hear about from the customer first. See what can be done
- Time & waste We type the same data into several places Manual double entry between systems costs time and creates errors. See what can be done
- Time & waste We spend too much time on support and the phone The same questions about price, stock and status tie up expensive hours on the phone. See what can be done
We work with many different challenges, and they hang together more often than you would think.
See all challengesShould customers be able to see their own price?
- A reply from one of us by the next business day.
- A no-obligation review of your situation.
- Clarity on which options are relevant to you.
- A concrete plan, if you choose to go ahead.
Thanks for the feedback.